Comprehensive Measurement

Gain visibility and valuable insights from campaign-level effectiveness to business performance at scale, and identify areas for improvement across all operational aspects.

Get Started

Our Approach

Holistic Approach

We go beyond metrics to deliver in-depth insights into every aspect of your operations, from marketing campaigns to customer interactions, ensuring comprehensive understanding and strategic growth.

Reliable Measurement

Our commitment to meticulous evaluation and cross-referencing of data ensures accurate tracking of conversions and attribution, providing you with dependable insights.

Personalized KPIs

We recognize that every business is unique. That's why we collaborate with you to identify the most relevant metrics that align with your strategic priorities, ensuring meaningful measurement.

Service Focused

We provide hands-on reporting infrastructure setup and ongoing support, enabling your team to act on insights and drive transformative business impact.

Holistic Approach
We go beyond metrics to deliver in-depth insights into every aspect of your operations, from marketing campaigns to customer interactions, ensuring comprehensive understanding and strategic growth.
Reliable Measurement
Our commitment to meticulous evaluation and cross-referencing of data ensures accurate tracking of conversions and attribution, providing you with dependable insights.
Personalized KPIs
We recognize that every business is unique. That's why we collaborate with you to identify the most relevant metrics that align with your strategic priorities, ensuring meaningful measurement.
Service Focused
We provide hands-on reporting infrastructure setup and ongoing support, enabling your team to act on insights and drive transformative business impact.

Process

How It Works

Service Details

What’s Included

Measurement & Data Strategy

Harness the power of data to drive informed decision-making and optimize marketing performance. Develop a comprehensive measurement framework and data strategy to maximize ROI, drive sustainable growth, and achieve your strategic objectives.

Unified Marketing Measurement

Integrate data from various channels using advanced analytics techniques to gain a comprehensive view of marketing performance. Assess and optimize campaign performance with clarity, understanding the holistic impact of all marketing efforts to drive informed, data-driven decisions for business growth.

Test Design, Execution & Analysis

Drive exponential business performance, leveraging our systematic approach to experimentation and data-driven analysis. Enhance decision-making, uncover improvement opportunities, and achieve continuous optimization for sustainable growth and increased ROI.

Multi Touch Conversion Attribution

Create a cohesive view of customer journeys across multiple touchpoints. Accurately attribute conversions to various marketing channels, enabling businesses to adjust tactics and optimize strategies that contribute to final conversions.

Channels

Tracking Across Digital Channels

LinkedIn Ads

Amazon Ads

Facebook Ads

Snapchat Ads

Reddit Ads

Twitter/Xb

Google Display Ads

Youtube Ads

SEO

Affiliates

Partners

Influencers

Organic Social Media

Retargeting Campaigns

Direct Traffic

Other

Undefined

Technology

Comprehensive Measurement Enabled by Our Tech Stack

Learn About GMP

Customer Data Platform

Leverage 1st party data in a cookieless world to maximize revenue and accelerate customer acquisition with our CDP. Track all user behavior and communication channel data in a comprehensive view of each customer, gathering and unifying demographic, geospatial, and behavioral data across all channels to take more effective actions. Analyze performance data by unlimited customer segmentation and deliver targeted, personalized campaigns to drive revenue and acquisition conversion.

Reporting & Measurement

Empower your brand to grow by identifying opportunities, improving efficiency, and maximizing ROI. Utilize our comprehensive tech stack for advanced, customizable reporting capabilities. Track and analyze business performance across all channels, measure campaign effectiveness, and make data-driven decisions to optimize your strategy.

Campaign Performance Measurement

Create marketing automation at scale. Efficiently plan, execute, and analyze marketing campaigns across multiple channels with our comprehensive automation martech stack. From scheduling to precise audience segmentation and targeting, empower your marketing strategies for enhanced effectiveness and measurable results.

Link Performance Measurement

Create shortened, branded, or customized links and track their performance in real-time with detailed analytics. Utilize A/B testing and link retargeting functionalities to maximize the effectiveness of your link-based strategies and drive better results.

Our Work

Proof?
Here’s Our Work

Multi-Touch Attribution

Precisely measured the effectiveness of each marketing touchpoint along the customer journey. This approach allowed us to pinpoint conversion contributes of each marketing channel, facilitating strategic adjustments that greatly improved overall campaign effectiveness and ROI.

Unified Marketing Management

Implemented multi-touch attribution to unify data across multiple channels. This approach enabled clear comprehensive campaign performance assessments, precise optimizations, and drove substantial improvements in marketing ROI.

Measurement & Data Strategy

Crafted a custom data measurement strategy across international markets using Big Query and Branch. Streamlined analytics, provided user behavior insights, optimized engagement, enhanced the efficiency of marketing spend and drove down CACs by 80%.

Multi-Touch Attribution
Precisely measured the effectiveness of each marketing touchpoint along the customer journey. This approach allowed us to pinpoint conversion contributes of each marketing channel, facilitating strategic adjustments that greatly improved overall campaign effectiveness and ROI.
Unified Marketing Management
Implemented multi-touch attribution to unify data across multiple channels. This approach enabled clear comprehensive campaign performance assessments, precise optimizations, and drove substantial improvements in marketing ROI.
Measurement & Data Strategy
Crafted a custom data measurement strategy across international markets using Big Query and Branch. Streamlined analytics, provided user behavior insights, optimized engagement, enhanced the efficiency of marketing spend and drove down CACs by 80%.

Get Started with Comprehensive Measurement Services

Get hands on reporting infrastructure setup and implementation, reliable tracking & tailored data strategy, unified marketing measurement, and expert level data analysis support.

Schedule a Call

Services